Unique Selling Proposition
POINTek, Inc. differs from traditional manufacturers of conventional athermal AWG-based optical multiplexers, where they utilize low-cost BOMs with measured risk in reliability and operational instability. Unlike other competitors, we design and make our devices to last forever for a long operational lifetime. Our optical packaging technology backed by sound “athermalization” IP and world-wide registered patents provides our customers with a truly commercial grade and purpose-built product for implementing broadband services to their end user customers with a complete peace of mind. The strong and enduring reliability of our athermal AWG products over all range of environmental conditions constitutes the single most important Unique Selling Proposition (USP) of our product strategy, and this strategy was built into all individual AWG devices from brick to chassis, offering the world’s most reliable athermal AWG product. We do not compete well with low-end AWG manufacturers in price but compete for leadership position with any vendor in AWG reliability.
Our workforce from cleanroom workshop floor technical staff to top management are united in one mindset of rolling out each and every athermal AWG product with ultimate purpose of long and safe operational life. We believe in the total life-cycle cost of our products in that cost burdens from post-deployment problem would be much higher and more significant to us as well as to our customers. We salute to the conventional wisdom in that savings from zero post-deployment cost makes us a winner, and this winning mindset paves the way for earning trust and confidence from our customers in our products and services.
We incubate and implant our vision for our business continuity and success through our investment in R&D and innovation. To date, we not only sharpened our optical packaging technology but also made it for our USP points in producing High Performance Athermal AWGs with following features and characteristics:
> Our 5G Wireless Fronthaul Athermal AWG is designed for outdoor environmental operation with Low Insertion Loss.
> Our technology of Temperature-Hardened industrial temperature of -40˚C ~+85˚C tolerance operation.
> Our Ultra Broadband Athermal AWG is good for High-Speed Data Transmission of 200Gbps and 400Gbps with Low Insertion Loss.
> Our Super Athermal AWG is capable of supporting Small Wavelength Drift, which adds the value synergistically to these AWG features and characteristics.
> Our O-Band Athermal AWG is damage-free at O-band laser irradiation.
> Our Small Form Factor (SFF) Athermal AWG is capable of supporting easy installation in both central office terminal as well as OSP remote node.
> Our technology of Multiplicity of DWDM Bands enables us to support customer’s WDM infrastructure from the original O-band to long wavelength L-band covering extended E-band, short wavelength S-band, and conventional C-band including dual C/L bands. ; and
> Our Broadband DWDM solution covers products from metro DCI including Cable TV network to ruggedized FTTH access network applications.
Although the C-band 40-CH AWGs at the 100GHz spacing is our most popular and standard product, our diverse products with customized spectrum, channels and housing offers our customers with multiple options of targeted and efficient deployment for their broadband services to their end user customers with the greatest and highest fiber utilization capacity without any interruption of service. Our over two decade-long proven optical packaging technology makes our USP and vision possible to service our customers best and safely.